The online video had a lot of heavy lifting to do in just 30 seconds. It had to address multiple audiences (enthusiasts, hunters and those who would use ROXOR to work), speak to the vechile's history and heritage, and visually depict ROXOR's capability on all types of terrain.tm
Contributors:
PART: | BILL MORDEN |
PARTNER: | JOE MORDEN |
SR ART DIRECTOR: | JEFF WOLFE |
EXECUTIVE CREATIVE DIRECTOR: | TODD GILLELAND |
DIGITIAL CONTENT MANAGER: | EMILY SLOMKA |
COPYWRITER : | TODD GILLELAND |