Best Education Online Video Campaign

The goal was to build a branded video campaign (6 total) that would be utilized across the enrollment website and a whole host of traffic driving digital deliverables to help attract non-traditional students (community college students, individuals who have postponed their education, military vets, career changers, first-generation Americans, etc.) to the School of General Studies within the prestigious Columbia University.

Contributors:

VP, Global Creative Director:	Nick Vacca
Sr. Copywriter:	Callie Smith

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.