The goal was to build a brand campaign that would be extended to an enrollment website and a whole host of traffic driving deliverables that would attract non-traditional students (community college students, individuals who have postponed their education, military vets, career changers, first-generation Americans, etc.) to the School of General Studies within the prestigious Columbia University.
Contributors:
VP, Global Creative Director: | Nick Vacca |
Sr. Copywriter: | Callie Smith |
Art Director: | Tory Jason |
Graphic Designer: | Ally White |
TMP WORLDWIDE
Location: United States
About the Agency:
We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.