Best Environmental Online Campaign

Freshwater scarcity has become a major risk to human food and energy security, environmental health, and the global economy affecting 2 billion people directly. And by 2025, two thirds of the world’s population could be living in water-stressed areas. Forecast: Change is a program designed to generate awareness and action in support of clean water for all. The Forecast: Change initiative aimed to provide educational content and adaptation challenges related to water scarcity. And most importantly, starting June 5th, every time users checked their forecast on The Weather Channel app or weather.com, they unlocked clean water donations to people in need.

Contributors:

Executive Global Creative Director, The Weather Channel, an IBM Business:	Mark Fredolobal Creative Director
Creative Director, The Weather Channel, an IBM Business:	Michael Powell
Branded Editor, TWC Branded Team:	Simone Scully
Branded Editor, TWC Branded Team:	Ally Hirschlag
Senior Graphic Designer, IBM Originals:	Sheila Cannon
Chief Content Officer, IBM Originals:	George Hammer
Senior Strategist, IBM Originals:	JP Lespinasse
Creative Director, IBM Originals:	Chris Schifando
Co-Editor, The Garden Creative:	Emily Sohn
Producers, The Garden Creative:	Kaylee King-Balentine & Paige Burger

THE WEATHER CHANNEL, AN IBM BUSINESS

Location: USA

About the Agency:

For over 35 years, The Weather Channel has been on a mission to keep people safe and informed. From the daily forecast to tracking a Category-5 hurricane, we're committed to providing the world's most accurate forecast to help people make better decisions.