Best Non-profit Integrated Ad Campaign

Testicular cancer is the most common cancer in males ages 15-34, yet most guys this age aren’t aware of it, or of the importance of doing a monthly self-exam. Screenings are not part of an annual physical, and even among doctors, the subject isn’t top of mind. With testicular cancer rates on the rise, it was time to have a ballsy conversation.

Launched during Testicular Cancer Awareness Month, and in partnership with The Testicular Cancer Foundation, the “Get In Touch With Your Testes” campaign featured two animated testicles, Nad & Tad. In a series of online videos and cheeky social posts, Nad & Tad educated guys on the symptoms of testicular cancer, and showed them, step-by-step, how to check for it. We even brought our message to bars with a custom Nad & Tad Odd Ball Ale, and hit college campuses nationwide with a series of self-exam posters.

Within the span of just a few weeks, and with no media spend, the campaign took off. With a reach of 51,000 and over 1,000 comments, likes, and shares in the first month alone, it was clear Nad & Tad were entering true baller status.

Influencers, ranging from health advocates to testicular cancer survivors, enthusiastically embraced Nad & Tad, customizing our content and republishing it for their own audiences.

By using humor to bring awareness to a life-threatening condition, we were able to capture guys’ attention and get them interacting with their nuts in a way that will help save lives.

Contributors:

Associate Partner, Creative Director:	Tom Galati
Vice President, Associate Creative Director, Copy:	Stuart Tom
Art Supervisor:	Jacque Lombardo
Vice President, Associate Director, Project Management:	Liz Puleo
Senior Project Manager:	Katherine Vera

PATIENTS & PURPOSE

Location: United States