The Web Marketing Association is proud to present this 2020 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BANZEL, EISAI WITH PATIENTS & PURPOSE


ELLA THE JELLYFISH

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Best Pharmaceuticals Voice Skill Or Action

Ella the Jellyfish is the first and only skill for Amazon Alexa that’s designed for families affected by Lennox-Gastaut syndrome (LGS). Together, children and their families can play games, listen to stories, follow along with meditations, and more!

In the first 3 months after launch, the Ella the Jellyfish Amazon Alexa skill has been enabled (downloaded) 939 times, generating 1,584 sessions. It has also earned a 4.6 out of 5 rating on the Amazon skill store.

Contributors:

Director, Banzel Marketing: Fleur Lee
VP, Strategy Director, Patients & Purpose: Marcela Rozo
VP, Associate Director, Project Management, Patients & Purpose : Jaclyn Van Deuren
EVP, Director of Digital Experience, Patients & Purpose : John Deely
Account Supervisor, Patients & Purpose: Nora Tibbetts
SVP, ACD, Art, Patients & Purpose: Nora Travis
SVP, Creative Director: Matthew Sherwood
VP, Art Supervisor, Patients & Purpose: Jamie Feld
; Senior Project Manager, Patients & Purpose: Stephanie Viall
VP, Copy Supervisor; Copy Supervisor, Patients & Purpose; : Elizabeth Sirk; Emily McMachen

PATIENTS & PURPOSE

Location: United States