LEAP Frame created an animated billboard campaign for Hershey's for the holidays. Residents of New York and tourists alike knew Hershey's had a presence in Times Square, but did not know where the store was. This video not only visually expressed their holiday treats, but pointed people into the store. It was displayed on the largest billboard in Times Square.
We were able to analyze this project in real-time, to get an understanding of how often it appeared on social media and how many in-store visits the billboard brought.
