Best Employment Interactive Application

BP wants to build a diverse, high-quality global talent pipeline. To do this, it needs to engage with candidates, raise awareness of its brand and remain top-of-mind throughout the long decision-making process that graduates go through.

Our mission was to reach out to target audiences in the UK, US, Australia, Azerbaijan and Singapore. So, we needed a concept that appealed to the masses and conveyed universally that this is the most innovative and effective tool for students.

To reach its aim, BP commissioned the development of a tool that would position it as an ongoing educational aid; a brand that would be useful after a recruitment fair had left campus. Partnering with Smarty Train, BP created a suite of learning materials that would allow graduates to learn the skills necessary to future-proof their careers in a rapidly changing world. Housed on an online portal, the materials are a valuable learning aid that allow students to test themselves through interactive quizzes, build a map of where they fall on a scale of each skill, namely:

CRITICAL PROBLEM-SOLVING
INNOVATION
EMOTIONAL INTELLIGENCE
COGNITIVE FLEXIBILITY
COMMUNICATING
WITH INFLUENCE

and track their progress as they improve on them.

Contributors:

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.