When Centria, a provider of in-home autism, catastrophic injury and pediatric care, came to TMV group, they had a no brand identity. The company needed an idea that would elevate the brand on an emotional level with both parents and potential new hires. TMV came back to the table with the "do wonders", a dual-purpose call to action that draws parents looking to help their autistic child navigate the world, and job candidates on a mission to make a difference in the life of a child and autism. The first step was to put the campaign into action on a redesigned website, which came with a very ambitious wish list from the client. TMV was tasked with: - combining the company's 2 existing websites (centriahealthcare.com and centriaautism.com) into one. - bringing the look and feel into the now by using modern, responsive design, and current UI and UX principles. - vastly increasing Centria's search engine visibility against the competition. - incorporating current content while layers in the new campaign language and photography. - getting the site live in just 6 weeks. The resulting site is a beautiful representation of the company, its values, services and promise: that, with the right person by their side, every child can reach his or her full potential.
Contributors:
PARTNER: | BILL MORDEN |
PARTNER: | JOE MORDEN |
GROUP ACCOUNT DIRECTOR: | JESSICA BRATTINA |
EXECUTIVE CREATIVE DIRECTOR: | TODD GILLELAND |
JOE HOCHGREVE: | SEM & WEB DEVELOPMENT LEAD |
MACKENZIE KOHEN: | ACCOUNT COORDINATOR |
ART DIRECTOR : | JEFF WOLFE |
COPYWRITER: | TODD GILLELAND |