Best Insurance Online Video Campaign

Our business objective was to promote Manulife Travel Insurance to travel agents and brokers.
Historically, only 1 in 4 Canadians purchase insurance and we wanted to create a compelling campaign to help agents convince their customers.

The approach:

We had travellers share their experience, and demonstrate how important it is to purchase travel insurance. These travellers had bad things happen to them and without insurance, their experience would have been a whole lot worse.

We produced a series of 3 videos. While demographically diverse, each one showcasing the things that can go wrong – and ultimately, how each of these travellers were SAVED by Manulife travel Insurance.

Contributors:

Creative Director:	John Rocca
Senior Writer:	Kevin Wilson
Senior Art Director:	Shira Kirsh
Project Manager:	Randy Tait
National Client Manager:	Paul Poulin
Manager, Education and Trade Travel:	Janet Pacini Thibodeau

MANULIFE

Location: Canada