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Many Canadians are self-employed or small business owners and don’t have Insurance. CAA Insurance wanted to educate Canadians about the importance of being prepared for the unexpected. Not not having coverage can really cost them. In fact, according to Statistics Canada, Canadians spend over $1,800 annually on direct health care costs.

We developed an omni-channel campaign (email / social media / landing page with interactive game that centred around earning CAA Health and Dental badges. By playing the game, Canadians learned why being prepared with Health and Dental Insurance is so important. We showed them just how much certain out-of-pocket health care benefits can cost, and the types of coverage options available to them.

By being prepared with CAA Health and Dental Insurance, we helped Canadians understand the importance of Health and Dental Insurance and find the coverage best suited for them.

After earning all of their CAA badges, we generated a personalized quote for each individual participant.

Contributors:

Creative Director:	John Rocca
Writer:	Taylor Evans
Senior Art Director:	Shira Kirsh
Project Manager:	Seanna Gareau
Account Manager:	Craig McMullen
Account Director:	Archie Sachdeva

MANULIFE

Location: Canada