Best Environmental Website, Best Non-profit Website

Nature.org is an initiative that answers the call of nature conservation with the bold modern digital presence expected of one of the world’s largest, most powerful conservation agencies.

A rich web experience that’s captivating, intuitive and makes each donor a partner in The Nature Conservancy’s success, with a unified voice, design and messaging, and brilliant photography and video across all web properties.

Nature.org is a sophisticated marketing platform with content tailored to individual behaviors and needs. And with its content supported by AEM, its streamlined content authoring, image resizing, and the ability to leverage existing assets and components in fresh, exciting ways enable lower operatings costs and a shorter publishing cycle.

Design, content and technology leverage an already strong brand positioning to engage prospects and donors around the world, pushing the boundaries of creativity and technology across all channels to deliver a modular scalable component-based story across TNC’s global footprint.

Contributors:

PUBLICIS SAPIENT

Location: USA