The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Hotel And Lodging Online Campaign
TravelClick’s Single Media Subscription is a digital product, which allows achieving maximum revenue and visibility in a quick, powerful and cost-effective way. MCM leverage proprietary business intelligence data as part of a customized strategy to drive direct bookings through your website with targeted digital campaigns that include paid search and display advertising.
Hotel Manin started the Digital Media campaign with TravelClick in May 2018 and from the first month of digital activity, the web performance started to steadily increase, compared to the same period of the previous year.
Analyzing the Q1 data (January-April) of 2017 and 2018, we notice that the web production increased by 40% YOY. After the first period of digital activity we suggested to increase the media ad spend of the campaigns by 33%, action that helped to keep on growing YOY with a 36% increase in total bookings between January 2018 and January 2019. As a result, in 2 years the web production of Hotel Manin increased by 66% in bookings and 50% in revenue.
Contributors:
TRAVELCLICK, AN AMADEUS COMPAN
Website: www.travelclick.com
Location: United States
About the Agency:
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.