When our Genesis G70 launched, only a small number of dealerships were ready to sell them. We thought outside the showroom to create the world’s first Instagram Stories car configurator. All so fans could build and customize in a brand-new way.
Contributors:
Group Creative Director: | Kelly Kliebe |
Executive Creative Director: | Bob Rayburn |
Group Brand Director: | Stephanie Godfrey |
Sr., Brand Manager, Social: | Nazir Akil |
Strategy Director: | Stephanie Tagle |
Sr. CG Producer: | Kristen Miller |
Sr. Art Director: | Johnny Nguyen |
Copywriter: | Nicole Barlow |
Community Manager, Social: | Mike Stanescu |
User Experience Lead: | Lindsay Matheson |
INNOCEAN USA
Location: United States
About the Agency:
Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.