Best Investment Online Campaign

Strategic Investment newsletter is an extremely competitive field dominated by large corporations. As a small company it had to fight against the giants. We created a campaign that was successful in cutting through the clutter by using a multichannel approach. This included direct mail, email, pre-rolls that quadrupled the subscriber base. As well, we utilized Facebook, banner ads and retargeting. Allowing it to generate over 25,000 responses. The multichannel campaign used all digital and direct mail to about 2 million names. It also used a look-a-like audience campaign.

Contributors:

President:	Craig Huey

CREATIVE DIRECT MARKETING GRP

Location: USA

About the Agency:

CREATIVE DIRECT MARKETING GROUP (CDMG) is a full-service direct marketing agency with one goal in mind: increasing your response and profits through accountable advertising. For more than 35 years, we’ve helped turn entrepreneurial start-ups into large companies…and large companies into multibillion-dollar sellers. Through 7 recessions, 2 inflationary periods, as well as times of economic prosperity, CDMG has consistently achieved breakthrough response rates for our clients. How do we do it? By combining the science of direct response copy with the creativity of effective direct response design. The end result is a targeted campaign that gets results. Our campaigns are also integrated if necessary, meaning your product or service can be dynamically cross-promoted through several media. Our specialties include: • Direct mail packages • E-commerce websites • High-response postal and email lists • Email marketing • Search engine optimization • Internet landing pages, including microsites and corporate webpages • Paid search advertising • Radio and TV campaigns • Infomercials • Banner ads • Viral videos • Catalogs • And much more…