Created a multichannel campaign for Independent Living newsletter, an investment newsletter highlighting a lithium stock the editor recommended. This public relations campaign produced thousands of new shareholders (and subscribers) as the newsletter used pre-roll emails, direct mail, Facebook ads, banner ads all to the same names, retargeting was used to achieve an outstanding return on the investment. The results were over 15,000. The publisher experienced faster growth than any time in his over 20-years in publishing.
Contributors:
President: | Craig Huey |
CREATIVE DIRECT MARKETING GRP
Location: USA
About the Agency:
CREATIVE DIRECT MARKETING GROUP (CDMG) is a full-service direct marketing agency with one goal in mind: increasing your response and profits through accountable advertising. For more than 35 years, we’ve helped turn entrepreneurial start-ups into large companies…and large companies into multibillion-dollar sellers. Through 7 recessions, 2 inflationary periods, as well as times of economic prosperity, CDMG has consistently achieved breakthrough response rates for our clients. How do we do it? By combining the science of direct response copy with the creativity of effective direct response design. The end result is a targeted campaign that gets results. Our campaigns are also integrated if necessary, meaning your product or service can be dynamically cross-promoted through several media. Our specialties include: • Direct mail packages • E-commerce websites • High-response postal and email lists • Email marketing • Search engine optimization • Internet landing pages, including microsites and corporate webpages • Paid search advertising • Radio and TV campaigns • Infomercials • Banner ads • Viral videos • Catalogs • And much more…