Best Health Care Integrated Ad Campaign, Best Pharmaceuticals Integrated Ad Campaign

Patients diagnosed with moderate to severe chronic pain or osteoarthritis of the knee, age range 49-61 years old. These patients have not had knee replacement surgery, and are either not ready for surgery or their current health circumstances prevents them from qualifying for surgery. They’ve long relied on traditional pain management options such as physical therapy, OTC medication, or more intensive treatments such as opioids, prescription NSAIDS or steroid injections. The Visibly Painful campaign was tasked with increasing brand awareness for COOLIEF, helping qualified patients find a COOLIEF trained specialist nearby, and driving appointments for the COOLIEF procedure.

Contributors:

SVP, Creative Director:	Noah Lowenthal
Creative Director:	Eric Pernod
Copy Supervisor:	Jeff Baffico
Creative Director:	Josh Shehab
Director of User Experience Design:	Leah Shanholtz

ABELSONTAYLOR

Location: USA