Best Leisure Social Media Campaign

KatalogMarzen.pl sells experiences - vouchers for adventures across Poland. We were looking for an idea how to reach potential clients and to show them KatalogMarzen's offer on social media. The campaign’s concept was to reach others by inviting people to “test” the adventures. Thanks to campaign we’ve reached over 1,000,000 potential clients without advertisement and sharing positive vibes with them. We’ve showed that emotions are the essence of KatalogMarzen’s offer. And also we’ve made users create the content about their experiences with vouchers for adventures themselves! We’ve based the campaign on competition mechanism, offering volunteers completely free use of selected experiences proposals. We’ve selected the finalists from authors of the best social media stories. In cooperation with several we’ve started searching for those willing to test experiences. We have selected 600 people from 6 cities and asked them to test selected attractions such as go carts, Dream Jump, shooting, virtual reality and describe their experiences on social media. As a results almost 2000 mentions of the campaign and KatalogMarzen.pl were published on social media channels. Hundreds of posts on social media also directly increased interests in our offer. We’ve managed to show that the essence of KatalogMarzen’s offer is positive emotions and make our clients share them with others. As one of our clients wrote to us: “This campaign made me realize, how much I’m loosing when I put my dreams away”

Contributors:

THINK KONG

Location: Poland