Best Movie Social Media Campaign

BH Tilt needed to create social assets for Leigh Whannell’s first action/sci-fi drama. Our challenge was to create an organic and paid digital and social campaign to get fans of the director so pumped that they would not only see the film, but bring their friends. By focusing content that created conversation and celebrated the fans we were able to stoke word-of-mouth that resulted in a record-breaking opening weekend.

Contributors:

President, Creative Group:	Sylvain Tron
Account Director, Creative Group:	Claire Fallon
Head of Strategy, Creative Group:	Stephanie Charlesbois
Senior Designer, Creative Group:	Carlos Ortega
Account Executive, Creative Group:	Sherri Sellerberg
Senior Editor:	Jeff Sharpe

OPERAM

Location: United States