Best Shopping Email Message

Making magic for Mother’s Day
Oh momma, check out this upgrade deal.

THE TARGET
Current Sprint Android customers eligible or soon eligible for upgrade to a premium Samsung device.

THE CHALLENGE
Android devices are constantly improving—with new functionality, new design and new power. It’s important to Sprint’s customers that they get the most out of their smartphones and, it’s just as important that they are getting these devices at the best possible price.

THE ANSWER
Emphasize the savings. Sprint is offering upgrades to the latest Samsung premium device (the Samsung Galaxy 8) at an incredibly attractive price: just $10 a month. In addition to the low lease price for the device, Sprint is offering $30 in extra savings when customers upgrade online. Upgrading is something most customers look forward to—there’s nothing like a new gadget—and having the most up-to-date phone in one’s hand always adds swagger.

THE WORK
We tied the offer to a Mother’s Day theme and used lighthearted copy and celebratory imagery to put an exclamation point on the message. The email features strong Sprint branding cues both in color and tone of voice and it reinforces the idea that we are all part of the greater Sprint family. The Samsung device is featured prominently, and the extraordinarily attractive lease terms are featured in bold type. Because this is a limited time offer, multiple call-outs underscore a sense of urgency.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Creative Director:	Rich Patterson
Senior Art Director:	Becky Chastain
Junior Art Director :	Annabelle Smoot
CD Copywriter:	Mike Wilson
Creative Project Manager:	Amy Lee
Account Manager:	Alex Rector

ZETA

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.