Best Design Email Message, Best Of Show Email Message

SPOOKTACULAR INSPIRATION
THE TARGET
Current best customers who are on the hunt for all their Halloween essentials. She wants quick, easy and creative solutions for all her gatherings at a great price.


THE CHALLENGE
Ahold underperforms on inspiration, which is the #1 essential for top shoppers. During the Halloween season, she attends many events: parties, school functions, trick or treat night. She’s busy and wants inspiration. She doesn’t want to go out of her way to make separate stops for specialty items or do anything too complicated.


THE ANSWER
Through valuable offers and seasonally relevant content, we can make top shoppers understand that Ahold grocery stores provide inspiration while helping them save time and money. We want her to see her local Ahold grocery store as the solution for all her Halloween food and non-food needs – for at home, at work, at school, and beyond!

THE WORK
We created a wickedly fun email, using engaging headlines and eye-popping animation, including a spooky spider that creeps across the hero section, playful bats that draw attention to the special offers, and fading copy that creates a sense of urgency. Ultimately, we promoted the savings AND inspiration needed to make every moment of Halloween quick, easy and fun for Ahold’s best customers.

THE RESULTS
The email was a sweet success driving monster engagement and more store visits through valuable offers and seasonally relevant, exciting content. Overall, shoppers found their local Ahold grocery store to be a top destination for all their Halloween supplies, from tricks to treats!

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Senior Art Director:	Justin Hale
Senior Copywriter:	Colleen Zajac
Digital Creative Traffic Coordinator:	Ashley Sweet
Account Director:	Kelly Lafferty Stevens

ZETA

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.