Best Consumer Goods Online Campaign

This past year, Cuisinart focused on creating a healthy lifestyle for its audience. The new Cuisinart site strategically positioned the brand’s new innovative product, the Air Fryer Toaster Oven. This unique kitchen appliance uses powerful ultra-hot air, a healthier way to prepare delicious fried favorites, from wings to fritters to fries to shrimp. The goal of the “Enjoy the crunch without the calories” campaign was to build awareness of the product through organic and paid social, 1st party & sponsored email, programmatic display & video, and paid custom partnerships with Serious Eats & Simply Recipes. The campaign had more than 360K sessions to the Cuisinart Air Fryer Toaster Oven landing page, surpassing previous product campaigns in both desktop and mobile sessions. The email campaign also was successful with above average open and CTR rates. The YouTube TruView Ads drove 3.1 million views and 7.1 million impressions at an efficient $0.03 CPV. Additionally, Cuisinart worked alongside key retailers like Amazon, Bed Bath & Beyond, Williams Sonoma, Macy’s, and Target, to ensure marketing promotions were aligned with the larger 360 campaign for the Air Fryer Toaster Oven. The campaign resulted in very positive ROAS and sales.

Contributors:

Director of Marketing :	Mary Rodgers
Senior Digital Marketing Manager:	Christine Kapp

BPS SOLUTIONS

Location: USA