Best Bank Website

As a newly launched brand within a legacy bank, Citizens Access aimed to generate buzz through a high-impact campaign that would establish its reputation in the marketplace and differentiate its offerings from competitors. Together Forbes BrandVoice and Citizens Access co-created a content-driven program that provided valuable insight for its audience. Forbes Insights surveyed 1,087 US-based banking customers in Q3 2018 to explore consumers’ banking behavior and preferences. Supported by original data and leading experts, our 5-part series debunked myths that deter consumers from reaching their full financial potential.

The target audience includes optimizers and savvy savers (35-64-year-old high-earning individuals who are looking to get the best rate for their investments or are committed to building savings). This program has helped Citizens Access raise brand awareness and convey the simplicity and value of online savings to its audience. The first installment of the series, “Myth 1: It’s Best To Use Just One Bank,” has earned over 128K page views in three months.

Contributors:

Head of Marketing and Consumer Experience, Citizens Access:	Kristin Mollerus
Partnerships Director, MediaCom:	Naomi Hall
Account Manager, MediaCom:	Andrea Gutowski
Manager Partner, MediaCom:	Christopher Andrew
Integrated Media Planner, MediaCom:	Rebekah Khakshoor
VP, Content & Design Services, Forbes :	Josh Robinson
Design Director, Custom Features, Forbes:	Kristine Francisco
Sales Director, Forbes Media:	Leann Bonanno
VP of Sales, Forbes Media:	Paul Reiss
Brand Producer, Forbes BrandVoice:	Caitlyn Martin

FORBES MEDIA

Location: United States