The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Leisure Online Video
ROXOR from Mahindra is an off-road vehicle that is built on the specs of the original Willys, a patent Mahindra has owned for over 70 years. It is built by hand in America and is the only off-road vehicle with a steel frame, truck-style transmission and Mahindra diesel engine. It’s an exciting entry in the off-road market, sparking interest for both its classic and powerful design.
The online video had a lot of heavy lifting to do in just 30 seconds. It had to address multiple audiences (enthusiasts, hunters and those who would use ROXOR to work), speak to the vehicle’s history and heritage, and visually depict ROXOR’s capability on all types of terrain.
Contributors: