The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Restaurant Website
In recent years, the giants of the coffee industry have shifted their focus from quality roasts to marketing gimmicks. And the titans that once cared so much about their brews have moved on to pedaling cutesy, colorful drinks that look nice on Instagram. But the Great Lakes Coffee Roasting Company wants everyone to know that, in their 25-year history, they’ve never once wavered from their origins — truly fantastic black coffee. This brand campaign, which launched on National Coffee Day, put a stake deep in the ground for all true coffee lovers to stick with what’s real and stay rooted.
To increase sales and bring even greater visibility to the campaign TMV overhauled both the design and the shopping experience of the brand’s website, including all new product and merchandise photography.
Contributors: