The Web Marketing Association is proud to present this 2019 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Beverage Email Message Campaign, Best Of Show Email Message Campaign
Detroit-based pop brand Faygo sends out its quarterly e-newsletter to keep fans apprised of the latest happenings. In 2018, newsletter headliners included the introduction of Diet Arctic Sun (the no-calorie version of the brand’s latest throwback), the launch of the What Flavor Ya Got? Campaign, the redesign of Faygo.com, and the return of Moon Mist Red after more than a decade. Each blast covers just one topic, and is always as bright and quirky as the brand itself.
Contributors: