In 2017, Florida Lottery challenged PPK to break through the holiday media clutter to promote the Florida Lottery holiday scratch-offs. The strategy was to remind lottery players and holiday shoppers that our scratch-off games are the perfect holiday gift for anyone.
Contributors:
President, CEO: | Tom Kenney |
Executive Creative Director: | Dustin Tamilio |
Digital Director: | Nick Stoeckle |
Lead Digital Producer: | Dmitrii Osipovskii |
Digital Producer: | Andrew Pettus |
Digital Producer: | Tomiya Jones |
Group Account Director: | Kyle Matos |
Senior Account Executive: | Kendra Mahon |
Account Executive: | Carly Earnest |
Associate Creative Director: | Christy Beegle |
PPK
Location: USA