Best Hotel And Lodging Integrated Ad Campaign

TravelClick’s Single Media Agency is a digital performance-marketing product designed to achieve maximum revenue and visibility in a quick, powerful and cost-effective way. A Media Strategist leverages proprietary business intelligence data as part of a customized strategy to drive direct bookings through the client’s website with targeted digital campaigns that include paid search, display advertising and paid social.

Millennium Hotels & Resorts started running digital media for the entire group of hotels in May 2015. During that time, their website has gone through a complete redesign where multiple, regional domains were merged to a single .com domain with one of the key goals of the relaunch to improve the performance of mobile.

This change in structure and strategy opened up new doors when it comes to online marketing strategy with cross-device focus and clear aim to increase the brand.com business. At the same time, the online marketing campaigns were essential to combat the drop in organic traffic because of the domain change.

By running an integrated, full-funnel online marketing campaign, Millennium saw sizeable increased on all KPIs when comparing year-over-year. When comparing January to December 2016 with the same period in 2017, we see a dramatic improvement in website performance with +24% increase in revenue and a +35% improvement in conversion rate on the website. Shifting the focus to mobile, the result of adding a mobile responsive website was extremely positive with almost +70% increase in the number of bookings YoY.

Contributors:

TRAVELCLICK, INC

Website: www.travelclick.com

Location: USA

About the Agency:

TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.