Best Entertainment Online Video

DEAR EVAN HANSEN wanted to celebrate its first year on Broadway with its legion of fans. These fans, from the beginning, had a powerful, emotional bond with the show. The centerpiece of the first-year celebration was a “Fan Day”— a free performance for the show’s community commemorating the show’s anniversary on Broadway. But we needed a way for millions of fans across the globe to be a part of the moment, not just the lucky few that would be in the theater. First and foremost, this activation was for and about DEAR EVAN HANSEN fans. Whether they’ve seen the show or connected with the music, this diverse group of people deeply connected to the show and its core belief that we all need to feel part of a community. The activation would also need to serve as an invitation to newcomers around the world to feel the power of the show in order to connect us all. We needed to show the power and impact of the DEAR EVAN HANSEN community. So, we set out to create a space for fans to share their voice and find each other – the show’s memorable anthem, “You Will Be Found”, was the perfect space for that. The song allowed us to celebrate the role fans have played in the show’s success, show the diversity and scale of the show’s fanbase, as well as to create an experience that made our community feel physically present during the show’s “Fan Day Celebration.” The solution was to create Broadway’s first-ever Virtual Choir. We created a completely user-generated video with fan-sung lyrics, both as solos and in harmony, that celebrated the people who have “found” our show and each other.

Contributors:

Executive Producer:	Bill Doble
Senior Designer:	Miles Morton
Art Director:	Ryan Muth
Account Executive:	Rachel Baldock
Account Supervisor:	Mollie Shapiro
VP of Client Services:	Jeremy Kraus
Assistant Account Executive:	Tori Piersanti
Creative Strategy Supervisor:	Stephanie Sciandra
Content Supervisor:	Nicole Lemieux
Executive Creative Director:	Chris Powers

SITUATION

Website: www.situationinteractive.com

Location: USA

About the Agency:

Situation is a digital-first marketing agency. Since 2001, we’ve connected people with amazing brand experiences. Through creative, media, and technology, we help brands capture and promote why their brand is truly worth experiencing in ways that move people to action. Our wide range of capabilities services a variety of industries including arts and culture, automotive, B2B, theatre, education, health and wellness, non-profit, spirits, sports, travel and tourism, and TV/film.