Best Insurance Online Campaign

The Advisors Sales Aisle:
Brokers and advisors are first and foremost builders – of relationships and business.
We've created an online destination that appeals to the ethos of builders.
Think Home Depot, or Lowes – only more B2B and for advisors. It’s like a sales aisle that
advisors can browse, and quickly and easily pick up what they need in their line of work.
In this case, the sales tools and information on PADI. The campaign consisted of email, microsite, contest and an online tutorial. Within the online carousel, Advisors were able to select different types of clients – to customize/aid their sales experience.

Contributors:

Marketing Manager, Broker Marketing, Retail Markets:	Denise Macharacek
Creative Director:	John Rocca
Senior Art Director:	Chad Burnie
Senior Writer:	Brenda McNeilly
Production Manager:	Aprile Bright-Druhan

MANULIFE

Location: Canada