The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Internet Service Provider Rich Media Online Campaign, Best Telecommunication Rich Media Online Campaign, Best Of Show Rich Media Online Campaign
Verizon was launching Instant Internet–a superfast internet 20x faster than the average. But internet speeds that fast weren’t just for anyone. The people who really needed it were gamers. How do we reach a community who spent most of their time on consoles and not on traditional media outlets? We introduced the first-ever brand campaign built exclusively on the Xbox platform. A unique collaboration with Xbox, we created a portal on the console. 24 hours before the official Halo Wars 2 release, we dropped a game in the portal. The catch, the portal was only open for seconds. Fans followed pro E-Sport players to find out when the portal was open. Gamers who acted fast got a free copy of the game. Those who acted the fastest got rewarded with a one-on-one competition against pro Halo players broadcasted live on Twitch. That day #FiosInstant was NYC's #1trending topic.
Contributors:
| Sung Chang: | Chief Creative Officer |
| Daniel Carlsson: | Group Creative Director |
| Nadia Kamran: | Group Creative Director |
| Doug D'Arrigo : | Creative Director |
| Tyler March: | Writer |
| David Zamdmer: | Design Director |
| Caprice Yu: | Executive Creative Director |
| Chris Mitton: | Executive Creative Director |
| Kristin Dipple: | Account Executive |
| Josh Arcus: | Account Executive |
MRM//MCCANN
Location: United States
About the Agency:
MRM//McCann, named Ad Age’s 2018 Business-to-Business Agency of the Year, is a leading customer relationship agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm-mccann.com.