Best Real Estate Integrated Ad Campaign

With thoughtful copy and a color palette eye-catching in its minimalism, the Ten's integrated advertising campaign conveys messages simply and beautifully. Developed for the building's target demographic - a sophisticated, on-the-go, and social millennial - the Ten engages across multiple digital platforms to both excite prospects and inform residents.

Organic and paid search, social media, email advertising, and online advertising cohesively achieves four goals: improve brand awareness, drive website traffic, and ultimately capture leases. The Ten takes full advantage of Google AdWords, a crucial factor in industry success to capture prospects high on the sales funnel and drive them to the website to learn more.
The Ten utilizes creative and engaging copy to connect socially on Facebook and Instagram - two social media favorites among their target audience. Highlighting unique features, special amenities, and sharing community news is informative to both residents and prospects. MailChimp is routinely used to stay at the forefront of prospects' minds and drive them to the website by sharing leasing specials and promoting events. In the multifamily real estate market, strategically positioning a property on Internet Listing Services (ILS) is advantageous. The Ten advertises across more than 80 ILS's including popular sites such as Apartments.com.
An engaged Clarendon community member, the Ten takes advantage of advertising opportunities with prevalent local online publications. The integrated advertising campaign consistently accounts for more than 60% of website traffic. Web traffic is one of the Ten's top-performing lead-to-lease sources and achieved at least $260,000 of revenue over the past 6 months.

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CRC COMPANIES

Location: United States