Our target audience is tech-savvy parents ages 36-48, who are both current and prospective Allstate customers. Our goal with this effort was to show the time saving benefits of QuickTrip’s smarter, multi-stop routes, while also bolstering Allstate’s commitment to serving customers beyond just insurance policies.
Contributors:
Group Creative Director: | Carolyn Connolly |
Creative Director: | Ashley Lapin |
Senior Copywriter: | Laci Mosier |
Senior Art Director: | Miles Gilbert |
Senior Art Director: | Nathan Trafford |
Technical Architect: | Wayne Mock |
Senior Innovation Developer: | Adam Kneisler |
Director, Production: | Christina Trafford |
Account Director: | Scott Bower |
Senior Engagement Manager: | Brooke Schuler |
T3
Location: USA
About the Agency:
Recognized as a top global innovation agency, T3 helps clients build Useful Brands™. Founded in 1989, T3 is one of the largest independent agencies in the country. T3 supports clients including Allstate, UPS, Capital One, Pizza Hut and Staples from offices in Austin, New York, San Francisco and Atlanta.