Best Telecommunication Email Message, Best Of Show Email Message

DRUM Agency developed this email as part of AT&T's holiday offers campaign. The goal was to drive traffic to the client's Deals page and create conversions for wireless service, DIRECTV satellite service, bundled deals and/or the purchase of accessories. DRUM employed two proven conversion drivers (animation and a mystery offer) to boost traffic to AT&T's site.

Contributors:

Art Director:	Leslie LeCroy
Associate Creative Director:	John Witte
Senior Copywriter:	Zoe Courtman
Account Executive:	Jessica Flake
Todd Chambers:	VP, Group Creative Director

DRUM AGENCY

Location: US

About the Agency:

Creative content, media, technology and analytics: At DRUM, they do more than coexist. They move in perfect synchronization — not only with each other, but with the goals of our clients. There's an irresistible beat that gets brands noticed, gets people talking and, above all, gets results. Visit http://drumagency.com to learn more.