The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Beverage Social Media Campaign, Best Of Show Social Media Campaign
Rip It has a following of a unique mix of people which TMV Group has positioned as everyday heroes — military veterans, policemen, firefighters, gamers, blue-collar workers, outdoorsmen, sports lover, and college students. TMV had the challenge to create content that worked for them all. So every month TMV created an immense amount of channel-exclusive posts with one main question in our heads — how will the individual audiences react and interact?
Through the use of user-generated photos from Rip It’s fans, humorous polls, GIFs, topical memes, genuine posts, and unique questions that stir interesting conversation, every post is framed in a way that is intended to make people stop scrolling. The result has been an impressive number of engagements per post that, at times, rivals energy drink brands with followers that outnumber Rip It’s by tens of millions.
Contributors:
| Managing Partner: | Bill Morden |
| Managing Partner: | Joe Morden |
| Executive Creative Director: | Jess Cook |
| Art Director: | Brad Petrinec |
| Jr. Copywriter: | Kent Beal |
| Digital Content Specialist: | Emily Slomka |