The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Beverage Online Video Campaign
Clear Fruit, a non-carbonated, fruit-flavored water beverage, tasked TMV Group with building its online following. We decided to give the brand, which hadn’t been active on social media since 2013, a consistent stream of entertaining content.
Essentially starting from scratch, we developed the identity of the brand, The Weird Water, and its voice – campy and cheeky humor delivered by a Clear Fruit bottle who doesn’t take things too seriously. We then created “Around the Clear Fruit Cooler” to give them life.
Around the Clear Fruit Cooler is an online video series highlighting the interactions Clear Fruit bottles have as they go about their life in an office setting. Each flavor has its own individual personality, ranging from valley girl Peach Fling to Bromato, a tomato who’s full of himself and is not liked by the other bottles.
Contributors:
| Managing Partner: | Bill Morden |
| Managing Partner: | Joe Morden |
| Executive Creative Director: | Jess Cook |
| Jr. Art Director: | Paige Rosas |
| Jr. Copywriter: | Kent Beal |
| Editor: | Emily Slomka |