Best Beverage Online Campaign

“From Farm to Pumpkin Beer” aims to show Elysian Brewing’s role in Seattle’s culture and beer scene, and how its pumpkin beer becomes a vital element of the annual Great Big Pumpkin Beer Festival, by following its journey from farm to brewery.

The Weather Channel is the perfect partner for Elysian as weather plays a big role in the production of pumpkin beer. As the feature depicts, weather affects the journey of spent grains and the cycle from the brewery to feed to compost to pumpkin. As Elysian co-founder Dave Buhler also says in the video, weather plays a big role in how Seattleites entertain themselves and get together, and beer is a big part of this.

Two-month flight results:
Page views: 110,545
Visits: 104,030
Unique Visitors: 97,192
Average Time on Site: 4.69 minutes
Video Plays: 10,885

Contributors:

Video:	Andrew Hida
Writer:	Megan Hill
Photographer:	Victoria Wright
Producer:	Stephanie Valera
Associate Producer:	Euna Park

ICEBREAKER STUDIOS FROM THE WEATHER CHANNEL

Location: USA

About the Agency:

For over 35 years, The Weather Channel has been on a mission to keep people safe and informed. From the daily forecast to tracking a Category-5 hurricane, we're committed to providing the world's most accurate forecast to help people make better decisions.