Best Tv Website

Channel 4 needed a new careers’ site. Previously they had kept their audiences separate on multiple sites but they now wanted these to be brought together. The new site had to be able to meet their needs for both experienced hire, as well as attract a younger audience to their 4Talent programmes. It had to be easy, intuitive and act as an education piece, housing all the information about Channel 4. Our approach was to create a visually engaging website which was entertaining and informative and would immediately take the user on a journey, explaining who Channel 4 were, how they operated and giving audiences a taste of the company’s culture. All job areas both in experienced hire and 4Talent were made available to candidates just a click from the landing page, making the journey short, precise and convenient. A whole section was dedicated to talk about the company’s model of working, diversity and inclusion and other important topics. The website launched in October but we’re already seeing positive results. Not only are all jobs and career areas now united under one branded and easy-to-use website but Channel 4 is given more of an identity and a personality with which to engage its candidates.

Contributors:

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.