This website and promotional video introduces "3DeFX+™", which is the material made using the latest technology by fabric maker Toray.
It is most likely to be used in the outdoors and sports, and a "trial run" combining these elements are adopted to showcase the three forms of "comfort", namely: heat retention, breathability, and stretchability.
The image of feeling "comfortable" even when working out is shown clearly through the use of figures, graphs and image cuts with the feeling of refreshment. This video is also used in exhibitions targeting B2B customers.
Contributors:
Chief Creative Officer: | YO SUZUKI |
Creative director: | SAYAKA IMAMURA |
Art director: | AIKO HAMADA |
Director: | SOUICHI IZUMI |
Designer: | YUMA MATSUMORI |
Art director: | EISUKE NAKAO |
Producer: | NAOHIRO KITAGAWA |
Producer: | AKIYOSHI OHKUMA |
Production manager: | JYUNKI TACHIBANA |
Production manager: | SHOJIRO YAMAMOTO |
GREAT WORKS KK
Location: Japan