The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Beverage Interactive Application
Fans of Rip It Energy have a unique affinity to the drink. So much so that they get upset when you suggest wasting even a drop. Knowing this, TMV group created a video game where fans can rally together to save Rip It from an evil drink company, Imperium Energy, which is trying to eliminate Rip It all together.
The game consists of four levels that progressively get harder. On each level, the goal is to shoot the bad guys (monsters and red bulls) while avoiding your allies. Each bad guy you shoot earns you a point. You lose a life if you shoot an ally or a bad guy makes it across the screen. But you can earn a life back through power-ups in the form of Rip It cans.
Fans who fight against Imperium can challenge their friends to beat their score. And to keep things interesting, those who showed their dedication to saving Rip It and got to the top of the leaderboard in the first few weeks received a special reward.
Contributors:
| Managing Partner: | Bill Morden |
| Managing Partner: | Joe Morden |
| Executive Creative Director: | Jess Cook |
| Art Director: | Brad Petrinec |
| Jr. Copywriter: | Kent Beal |
| Developer : | Kurt Gorecki |
| Social Media Specialist: | Emily Slomka |