The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Website
Michigan-based food flavoring company LorAnn Oils came to TMV in need of a campaign and content strategy. The brand’s line of super-strength flavors (which can be used for anything from baking to candy making) is vast and unique — think mango, cotton candy and bourbon. And even though lorannoils.com was the only place to buy many of these fun flavors, the company’s online sales were lacking. So TMV created One Flavor, Five Ways: a campaign in which LorAnn Oils shows consumers how to use one flavor in five simple recipes each month via five pieces of high-production-value content. The campaign microsite, oneflavorfiveways.com, housed all content from the entire campaign and drove users to purchase each month’s featured flavor.
The hope was that viewers would see 1) how distinctive and versatile LorAnn’s flavors are and 2) how easy they were to incorporate into their favorite baked goods. The plan worked — since launching in October …
• monthly e-commerce traffic has increased by 39%
• 8.1% of users who viewed content made a purchase
Contributors:
| Managing Partner: | Bill Morden |
| Account Director: | Jessica Brattina |
| Executive Creative Director: | Jess Cook |
| Jr. Art Director: | Paige Rosas |
| Editor: | Emily Slomka |
| Developer: | Kurt Gorecki |
| Account Coordinator: | Manuella Oraha |