Best Entertainment Rich Media Online Campaign

For NBC/Universal's 2017 Emmy Campaign, we wanted to promote "Unbreakable Kimmy Schmidt" as an award-worthy, category-busting, unconventional comedy, using creative that is trendy, bright, vivid and impactful. Our audience was the entertainment/television consumer, but was more directly targeted towards the Television Academy voting members. Our aim was for this digital takeover to garner votes via eye-catching animation and loud colors, but also to brand the show as a "must-see".

Contributors:

SVP Publicity, NBC/Universal:	Curt King
VP Publicity, Universal Television:	Kristy Chan
Senior Manager, Publicity, Universal Television:	Yong Kim
Owner/Creative Director, Agency, SONNENTAG Design:	Shelley Sonnentag
Art Director, Agency, SONNENTAG Design:	Alex Eisenberg

SONNENTAG CREATIVE ADVERTISING & DESIGN

Location: USA