Best B2b Mobile Application, Best Directory Or Search Engine Mobile Application, Best E-zine Mobile Application

Hong Kong Trade Development Council (HKTDC) connects millions of international buyers and suppliers through a variety of services, including 30+ international trade fairs, 20+ product magazines which are the fair catalogues of respective trade fairs, and online marketplace (www.hktdc.com).

To capitalise on the growing trend towards mobile sourcing, the HKTDC created a 4-in-1 integrated application that integrates various sourcing channels namely trade fairs, online marketplace, product magazines into one mobile application called the “HKTDC Marketplace” App to cultivate a seamless O2O sourcing experience to facilitate year-round business connections between buyers and suppliers.

HKTDC Marketplace App is a sourcing companion which brings professional buyers smart features for buyers at HKTDC trade fairs including Exhibitor QR Code Scanner and Floor Plan. Product trends and multi-media contents from specialised magazines let buyers have instant contact with over 130,000 suppliers online at hktdc.com, 39,000 exhibitors of our world-class trade fairs, and thousands of product magazine advertisers. Buyers can simply tap the app to view trade fairs details, read the latest issue of the product magazines, or even search for suppliers’ company and product information.

Other interactive features such as keyword search, bookmarking, notes, voice recording are also available in the app to enhance buyers’ sourcing efficiency and maximize suppliers’ promotion effectiveness.

With rapid development of mobile technology, electronic admission badge (e-Badge) has been launched on the HKTDC Marketplace App in November 2017. Buyers can complete registration, and login to retrieve their e-Badges, enjoying seamless fairground experience by e-Badge and support environmental protection.

Contributors:

Director, Publications & E-Commerce:	Loretta Wan

HONG KONG TRADE DEVELOPMENT COUNCIL

Location: Hong Kong