Best Insurance Online Ad

The California Breweries advertisement was constructed in-house to help promote the brewery insurance program offered by Preferred Connect, which features some of the best combinations of price and service for brewery owners looking to insure their hardworking employees. With just a $500 budget, our marketing team designed an eye-catching advertisement featuring the state of California as an over-flowing 3-dimensional beer glass complete with tap to use on our marketing materials by our sales agents. The image detail of the state’s mountain ranges and topography as part of the glass really works well to endear Californians to the advertisement. The unique graphic is also surrounded by California craft brewery company names in an effort to get brewery owners and beer lovers alike to search for their favorite beer company in the ad and familiarize themselves with the Preferred Connect name and logo during the process. It also gave our sales agents an immediate engagement piece when visiting California breweries in their sales pitch. Our success criteria was based on generating new leads for insuring as many California breweries as we could and creating a buzz in the brewery community. The engaging effects of the ad were wildly successful with over 15,000 total engagements, 1000 likes, 300 retweets, and 100,000 impressions on twitter alone. Many brewery owners have requested posters to post up in their respective California breweries which ends up as an additional and continuous promotional benefit of this campaign. Preferred Connect has successfully broken into the brewery insurance program market with this campaign and has been increasingly adding more breweries to its policyholder portfolio.

Contributors:

Marketing Analyst:	Richard Arcati

PREFERRED EMPLOYERS INSURANCE

Location: USA