Best Insurance Website

Preferred Connect Insurance Center aimed to create a modern easy to read blog site for California business owners to gain consumer confidence and heavily boost organic search ranking for the company. As a niche California workers comp insurance agency we aimed to increase our online presence and direct sales by a heavy increase in web traffic due to an influx of great varied content on the types of businesses we serve and promote our content on Twitter. Created in November, 2017 and under heavy pressure by competitive websites, "Preferred Programs" was up and running in full tilt to help grab an early adopters position in our market. In just under a month's time, over 32 posts have been made featuring expertly written freelanced articles through individually screened authors with a variety of writer success to ensure quality, an infographic video on brewery safety, one infographic mapping retail store success, one infographic on California small business statistics, an interactive quiz with a $25 gift visa gift card to California business owners who score perfectly (also grabbing their info in the process to provide an insurance quote). The original cinemagraphs throughout our blog posts are unique and give the page an added live feeling to the user. The custom in-house ads we've created inside each of our articles are all digitally drawn and unique. Each of our 32 posts as of this submission have each received 1500 to over 5000 readers which in the short span of time has heavily surpassed even our in-house expectations. Our ROI has far exceeded the small $3400 budget that was used in creating the Preferred Programs page... For example one of the businesses we gained was a $28,000 influx alone.

Contributors:

Marketing Analyst:	Richard Arcati

PREFERRED EMPLOYERS INSURANCE

Location: USA