Best Pharmaceuticals Website

TARGET AUDIENCE:
Women below the age of 35 who have been trying to conceive for a year or more
-Women 35 and above who have been trying to conceive for 6 months or more
-Patients working with an RE/Considering a fertility Treatment
-Patients new to the Fertility Treatment Journey
-Partners or spouses also facing infertility

GOAL:
- The goal of the new websiteis to provide a consistent user experience that convinces patients that their family building dreams are achievable. This includes:
-Redefine the brand narrative for Fertility Lifelines by changing the voice to be more empathetic and empowering.
-Provide support and resources that will inspire them to continue their journey
-Pull through the narrative with a new visual identity system that is applied consistently across all educational materials regardless of channel consumption
-Convey that EMD Serono is the market leader who support fertility patients through and around the barriers that come with infertility by providing a 360-support network that includes educational information, inter personal support, and financial assistance

Contributors:

Executive Creative Director:	Trip Hosmer
Art Director:	Lisa Ackley
Copywriter:	Corinna Kellam
Strategist:	Matt Noe
Group Account Director:	TJ Beaury
Account Director:	Rosemary Dorsett
Producers:	Tim Flanner and Julie Gumerova

W2O GROUP

Website: www.w2ogroup.com

Location: United States

About the Agency:

W2O is a marketing communications firm driven by insight integration to give brands an unfair advantage. Our strategic approach is based on unearthing transformative insights your competition can’t see and integrating them into of all the work we do—across all marcom disciplines—for our clients’ brands. Since 2001 we’ve grown to over 550 people in 12 offices across the U.S and Europe. Our network includes WCG, Twist, Pure, Sentient and Marketeching.