Best Family Mobile Application

Everyone is unique in their own way and that’s something to always celebrate and embrace. Soul Surfer and former Damon™ System braces patient, Bethany Hamilton encourages fans to embrace the power of their smile by teaming up with Damon System braces on the Bethany Hamilton Damon Smile Emoji keyboard. Encouraging fans to be proud and confident about their unique qualities, the keyboard is comprised of 21 emojis that can be shared using popular messaging apps, including iMessage, Facebook Messenger, WhatsApp and more. From winking smiley faces with braces to getting a thumbs up from Bethany, the Damon Braces inspired emojis encourage consumers to celebrate their individuality and the positive impact of orthodontic treatment. The Bethany Hamilton Damon Smile Emoji keyboard is the first app that supports teens and adults undergoing orthodontic treatment by leveraging the power of mobile messaging apps—where consumers spend most of their time—to enhance the power of self-confidence. The free emojis are specially designed to inspire confidence by encouraging youths to positively communicate the special qualities that make them unique. From Damon Braces patients and orthodontists to devout fans of Bethany, the Damon-inspired emoji keyboard continues to educate people on the impactful benefits of orthodontic treatment. To date, approximately 5,000 people have used the Bethany Hamilton Damon Smile Emoji keyboard to spark enlightened conversations around a positive self-image.

Contributors:

Damon Marketing & Ormco Graphic Design:	Debby Hartman
Senior Manager, Global Digital Marketing:	Alex Miroshnichenko

HAVAS FORMULA

Location: USA