Best Publishing Integrated Ad Campaign

The goal of this campaign was to successfully launch an expensive newsletter in a market conditioned to free information. Out integrated marketing campaign included a "magalog" direct mail piece, a long form informational landing page, a 9-part email series, Google banner ads, video and pre-roll ads to the same names, Facebook look-a-like audiences and retargeting. The campaign was a phenomenal success, seeing over 18,000 responses exceeding Google by over 50%.

Contributors:

President / CEO:	Craig Huey

CREATIVE DIRECT MARKETING GRP

Location: USA

About the Agency:

CREATIVE DIRECT MARKETING GROUP (CDMG) is a full-service direct marketing agency with one goal in mind: increasing your response and profits through accountable advertising. For more than 35 years, we’ve helped turn entrepreneurial start-ups into large companies…and large companies into multibillion-dollar sellers. Through 7 recessions, 2 inflationary periods, as well as times of economic prosperity, CDMG has consistently achieved breakthrough response rates for our clients. How do we do it? By combining the science of direct response copy with the creativity of effective direct response design. The end result is a targeted campaign that gets results. Our campaigns are also integrated if necessary, meaning your product or service can be dynamically cross-promoted through several media. Our specialties include: • Direct mail packages • E-commerce websites • High-response postal and email lists • Email marketing • Search engine optimization • Internet landing pages, including microsites and corporate webpages • Paid search advertising • Radio and TV campaigns • Infomercials • Banner ads • Viral videos • Catalogs • And much more…