Best Media Online Video

In Q2 2016, Infiniti and its agency OMD LA partnered with Forbes to highlight Infiniti’s launch of the new Q60. The partnership was built around positioning the Q60 at the forefront of the latest in tech innovations, surrounding content that incorporated and enhanced individual performance, and that aligned Q60 with the future of technological advancements.
Together with Infiniti / OMD LA, Forbes created a five-part video series, visiting with top Venture Capitalists – Kevin Harrington, Guy Kawasaki, Kevin O’Leary - as they tell us in their own words about their ups, downs, hits and misses in funding disruptors. The was tone will be light, entertaining, and revealing; “disrupting” the image of the VC industry.
Each episode was shot through cinematically enhanced interview style and artfully intercut them with supporting visuals.
The InfinitiVoice video content was interwoven through an Editorial Special Feature called “Driving Disruption” showcasing rising entrepreneurs who sought to solve a real problem through technology and took huge risks to make their vision a reality. The companies and people featured were centered around fitness, health, performance, and style.
Results were amazing:
• Five BrandVoice videos featuring VCs received over 1.2MM views.
• The integrated program drove over 35MM brand impressions for INFINITI
• The audience to the Pulse and BrandVoice posts indexed higher than the average Forbes reader as likely to be in-market for an INFINITI vehicle.
• InfinitiVoice lander page “Driving Disruption” had a total time spent of 1.8Years!

Contributors:

VP, North America Infiniti:	Randy Parker
Director, Marketing Communications and Media Infiniti:	Allyson Witherspoon
Group Director, Digital OMD LA:	Alex Witkowski
Global Account Director, OMD LA:	Natalie Polanger
Associate Director, OMD LA:	Natassia Trinh
Senior Strategist, OMD LA:	Kelly Gandee
Southwest Sales Director, Forbes Media:	Leigh Day

FORBES MEDIA

Location: US