Best Computer: Software Online Video

Nothing is more dangerous than playing it safe—when it comes to creativity, that is. Often, the best ideas are inspired by a new point of view. And being forced out of one’s comfort zone, to see through someone else’s eyes, can be the very thing that breaks down creative boundaries.

But to find a fresh perspective, you first have to push yourself. It can be uncomfortable, challenging, and scary, but you must want to see the world differently tomorrow than you saw it today. For more than 25 years, Photoshop has allowed us to reinterpret the world we live in and imagine what the future can be. It’s up to us to be bold enough to see the opportunity in seeing things differently.

To prove our point, we created #Collabograms, a three-part video series in which we pair unlikely duos, who specialize in different art forms, and challenge them to create something truly unique.

Throughout the program, the artists were relentless advocates for authenticity, without exception. It was this authenticity that set Collabograms apart from the usual humdrum of brand campaigns. The fact these stories involved no use of Photoshop ensured the whole program centered around celebrating creativity in its purest form.

Collabograms, developed to thrive primarily on Instagram, performed incredibly across all of the Photoshop social channels, including Instagram, Facebook, Twitter, and the Adobe Photoshop Blog. The program resulted in over 1.2 million video views, over 3 million engagements and 19 million impressions!

Contributors:

Chief Creative Officer:	Tom Parker
Creative Director:	Tony Johnson
Producer:	Kirsten Golden
VP, Account Director:	Lesley Albright
Senior Account Supervisor:	Ashley Brittain
Account Supervisor:	Caroline Lane
Editor:	Where the Buffalo Roam
Editor:	Inome Callahan
EVP Production:	Ellie Hardy
Principal Product Manager, Digital Imaging at Adobe:	Lex van Den Berghe

EDELMAN

Location: USA